You're the One Paying All the Overhead!

To begin with, when you shop at the mall or a local jewelry store you're paying for the rent on the actual store. You can add in all the employees wages and insurance as well. Then toss in building maintenance and utility bills. All this is added onto the price of each piece that is sold out of the store.

A woman at a jewelry store screams in shock when she sees the price tag!

Then What About the Middleman?

Then if course there's the profit that the owner has to pocket. Not to mention the middleman who supplies him with the jewelry that he sells, as well as the interest on any bank loans that may have been taken out to cover all these business costs. So now you might have some idea why a little set of sterling silver earrings can cost so much at the mall.

Cheap Lia Sophia Jewelry - No Overhead & Middleman

At the same time perhaps you can get some idea of why when all those overhead and middleman expenses are eliminated cheap Lia Sophia jewelry is so affordable. In fact comparably speaking Lia Sophia jewelry costs roughly one quarter on average of what you'll pay for comparable pieces at your local jewelry store. Go compare and see for yourself.